--- title: "Unique Research: November 2024 Global AI Application Traffic Report" author: "Unique Research" sourcePublication: "Unique Research (FFCAP English library)" originalPublishedAt: "2025-01-02T12:32:54+08:00" canonical: "https://ffcap.cn/en/research/20250102a04mwt00" source: "https://ffcap.cn/en/research/20250102a04mwt00" language: "en" cnSourceUrl: "https://view.inews.qq.com/a/20250102A04MWT00" --- # Unique Research: November 2024 Global AI Application Traffic Report _Unique Research · Ranking · January 2, 2025_ This report presents and analyzes November 2024 traffic for global AI products across global, China-domestic, and China-outbound dimensions. Core metrics include visits, downloads, unique visitors, APP revenue, time spent, and mobile-page share. **Scope.** PC, tablet, and smartphone use via websites and apps only — not browser plugins, desktop software, mini-programs, Discord/third-party apps, or locally run open-source code. Universe: AI products with >10,000 monthly visits; analysis focuses on global / China / outbound Top 30. ## Core snapshot 1. **Scale-up WEB AI products keep rising:** 1,890 products with >10k monthly visits by end-November (+39 MoM). 2. **China WEB AI products:** 356 (domestic + outbound), +14 MoM — another high. 3. **Outbound WEB:** 143 products (+11 MoM). 4. **GenAI APPs:** 315 scale-up AI APPs globally; 180 in China. 5. **Global traffic:** 11.103 billion visits; 1.171 billion hours spent — both up sharply MoM. 6. **ChatGPT:** 332M WEB unique visitors and 279M APP uniques — both record highs. _\[Charts throughout — see CN images / images.json\]_ ## 01\. Global AI products Top 30 ### 1.1 WEB visits Among global WEB Top 30, chatbots, smart search, and graphic design led categories with 4.325B, 2.174B, and 936M visits. ChatGPT led again at **3.792 billion** visits; Bing 1.774B; Canva 792M. Brave, powered by PC-native AI assistant Leo, hit 264M and entered the global WEB top five. Top-30 entry rose to 31M visits (+2M vs October); #30 was NoteBookLM. China’s Kimi.ai jumped from #30 to #26. ### 1.2 WEB MAU ChatGPT 332M MAU (vs 317M prior month); Bing 222M (+2M); Canva 164M (+3M). Fastest grower: e-commerce marketing assistant SHOP (+46.09% MoM), lifted by 11.11, Black Friday, and Christmas shopping. ### 1.3 WEB visit duration HubSpot led average visit duration at 17.16 minutes. Companion products JanitorAI (15.19), Character.AI (12.95), and SpicyChat.AI (12.20) ranked high; finance Intuit 13.56 minutes (#3). ### 1.4 APP downloads ChatGPT 44.81M monthly downloads — still #1 GenAI app. CapCut (Jianying) 35.92M; ByteDance’s Doubao 20.28M, ahead of Canva into #3. ByteDance, Meitu, Moonshot, MiniMax, and Wondershare all placed products. Top-30 floor: 2.91M (Hypic #30); Gauth 3.85M also in top 30. Fastest MoM: MiniMax Talkie +49.72% (US-heavy users); Kimi +32.02%; Adobe Express +31.81%. ### 1.5 APP MAU CapCut 319M MAU overtook ChatGPT as the world’s #1 AI APP by MAU; ChatGPT and Canva both cleared 100M. Chatbots and short-video editors dominate; image editors are fragmented. Duolingo, Edge, and Quark each topped 40M MAU. ### 1.6 APP revenue (ex-ads) ChatGPT became the first AI APP over **$50M** in a month ($50.39M). CapCut $44.54M; Duolingo $38.30M (slightly down). Canva $24.76M and FaceApp $11.49M both >$10M but down MoM. Top-30 floor rose to $1.64M (#30 Chat & Ask AI / Codeway). ARPU leaders: FaceApp $0.50; Duolingo $0.49. Among chatbots ChatOn $0.23 beat ChatGPT $0.18 — ChatGPT’s consumer option is mainly $19.99/mo; ChatOn offers $6.99–$39.99 tiers. ## 02\. China domestic AI Top 30 ### 2.1 WEB visits Chatbots, smart search, and translation led among 12 categories. Kimi.ai 32.17M visits (#1, +3.53M MoM); Ernie Bot 21.93M; Doubao 21.12M. Top-30 floor 1.43M (Jimeng AI). Fastest MoM: DeepSeek +68.69% after Nov 20 DeepSeek-R1-Lite preview (strong AIME / beats GPT-4o and o1-preview on cited evals); Baidu AI Assistant +56.63%; iFlytek Spark +29.86%; Doubao +25.06%. ### 2.2 WEB MAU Doubao 4.70M uniques overtook Kimi for #1 domestic WEB MAU; Ernie 4.06M; Baidu AI Assistant 3.83M. DeepSeek uniques +80.34% MoM; Baidu AI Assistant +62.73%. Office-productivity products dominate WEB usage. ### 2.3 WEB time Kimi.ai 1.8571M hours total; Doubao 1.2612M; Ernie 1.0703M. Per-user duration: design tools lead — MasterGo 88.23 min; Liblib.art 49.75. Among LLMs, Tongyi 28.46 min; Kimi 24.57; Doubao 16.08. ### 2.4–2.6 APP Million+ download AI apps fell from 16 to 14; Top-30 floor 370k. CapCut 35.92M downloads; Doubao 20.28M; Kimi 10.13M; Meitu 10.11M. Fastest: StepFun Yuewen +59.09%; then ByteDance Catbox and MiniMax Xingye. Education apps (Xiaoyuan, etc.) fell seasonally. CapCut 318M domestic APP MAU #1; Meitu and Doubao #2–3; Quark 39.96M; Kimi 22.82M. 28 products over 1M MAU; floor 540k (Yuewen #30). Sessions: CapCut 7.647B; Doubao 2.103B (overtook Meitu); Meitu 1.892B — plus Quark, Kimi, Xingye, Catbox. ## 03\. China-outbound AI Top 30 ### 3.1 WEB Hot categories: video gen, image edit, image gen. ByteDance Gauth 16.24M visits #1; MiniMax Hailuo AI 15.97M #2 (best China ChatGPT-class outbound); Fotor 14.93M #3. Top-30 floor 3.93M (+930k). New entrant HeyGen. Fastest: MaxAI.me +113.96%; Pika −48.19% after prior month’s +787.65% on a new release. Pixverse, Hailuo, PixAI.art each +20%+. ### 3.2 WEB MAU / stickiness 28 products over 1M MAU (+1). Fotor led MAU over Gauth and Hailuo; Gauth 9.69M; Cutout Pro 5.99M. Hailuo ~4 visits/user/month vs ~1.6 for Fotor/Gauth. Companion apps Joyland and CrushOn.AI >80 min average monthly per-user time; Hailuo 51.98 min (#3 among multimodal LLM tools), ahead of Cici and KLING. ### 3.3–3.5 APP 10 apps over 1M downloads; floor 180k (Zeemo #30). InShot 7.87M #1; Talkie and Gauth #2–3. Pixverse and PicMa led growth (PicMa +97.93%). InShot 55.11M outbound MAU; Talkie 21.13M; BeautyPlus 20.58M. Eight apps over 10M MAU (six image/video). Revenue: PictureThis $3.83M; Airbrush $2.51M; Meitu international $2.36M; seven apps over $1M (+3 MoM). ARPU: Otter AI $1.96; PictureThis and AirBrush $0.67. ## 04\. Research notes Hybrid sources + Unique Research algorithms; label/classify/organize in-house. Scope and metric definitions match prior ranking packages (visits, UV, duration; downloads, sessions, active users, duration). Geography: overseas / domestic / outbound. Function: AI-native / AI-feature / AI-ecosystem. Cite 【Data source: Unique Research】; charts 【Data source: Unique Research; chart: Unique Research】. Independent analysis; not investment advice. Affiliations may exist where legally permitted. _Author / editor: Shen Liang_ — END — --- Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20250102a04mwt00 On-site reading page: https://ffcap.cn/en/research/20250102a04mwt00