Unique Research · Ranking · November 18, 2024 · Data window: Oct 1–31, 2024
Ingest note: CN package has ~34 chart images. This EN draft keeps methodology and key headline figures from the article body. Full TOP30 boards should be attached or redrawn on import — do not invent ranks absent from CN text/charts.
Scope & methodology
Traffic for AI products used via websites and apps on PC/tablet/phone. Excluded: browser plugins, desktop software, mini-programs, Discord and other third-party apps, locally run open-source code. Universe: products with >10k monthly visits; analysis focuses on Global / China-domestic / China-outbound TOP30.
Headline snapshot (Oct 2024)
- Global scale WEB AI products (visits >10k/mo): 1,851 (+108 MoM).
- China WEB AI products (domestic + outbound): 342 (+26).
- Outbound WEB AI products: 132 (+15).
- Global scale AI apps: 315; China domestic apps: 179.
- Global AI product visits: 10.657B; total visit duration: 1.140B hours (sharp MoM rise).
- ChatGPT WEB UV: 314M; APP UV: 250M — both record highs.
01 · Global AI TOP30
1.1 WEB visits
TOP30 spans 17 categories; chatbots, smart search, graphic design most visited. ChatGPT 3.660B visits (~2× #2 Bing); Canva 782M #3; also Gemini, DeepL, Character.AI. Entry threshold for TOP30: 29M visits (+~6M MoM); #30 Kimi.ai (only China-origin firm on board).
29 of TOP30 grew MoM. Fastest: NotebookLM +201.31% (AI podcast feature / social virality); Microsoft Copilot +87.57% (Bing Chat integration). SpicyChat AI, JanitorAI, Perplexity each >20% MoM.
1.2 WEB MAU
26 of TOP30 MAU up. ChatGPT 314M (above June peak 311M); Bing 220M (+10M); Canva 161M (+10M). NotebookLM MAU +122.88%; Copilot MAU +100.57% — NotebookLM sticky relative to visit growth.
1.3 WEB visit duration (per visit)
HubSpot 17.33 min #1; companion apps JanitorAI 16.55 / Character.AI 12.58 / SpicyChat 12.40; Intuit 13.57 #3. Education, translation, design also sticky.
1.4 APP downloads
ChatGPT 46.58M #1; CapCut/Jianying 37.12M #2; Canva 17.56M #3. TOP30 floor 3.07M (#30 Meitu Wink). 21 of TOP30 downloads up; median MoM +8.27%. Quark +161.37%; Edge +130.77%; Kimi +100.29%; Gauth & CapCut >50%.
1.5 APP MAU
ChatGPT 250M (+31M MoM); CapCut 175M; Canva 117M; Meitu 101M. More China brands on APP boards than WEB.
1.6 APP revenue (ex-ads)
Top 3 each >$40M: ChatGPT $46.78M #1 (first time over Duolingo); CapCut $43.17M; Duolingo $42.54M. Canva $26.36M; FaceApp $12.11M. TOP30 floor $1.6M (#30 Tezza). ARPU leaders: Duolingo $0.54; FaceApp $0.53; Filmora $0.38 — education & image/video edit strongest willingness to pay.
02 · China domestic AI TOP30
WEB visits: chatbots / smart search / translation lead. Kimi.ai 28.64M #1; top 4 all LLM chatbots (Tongyi overtook Vidu to #4 at 10.13M). Floor 1.49M (#30 Kuaishou Kling, now with independent app). Baidu AI Assistant MoM visits +49.94%; Doubao, DeepSeek, iFinD, Kimi >15%.
WEB MAU: Kimi 4.27M; ERNIE Bot 4.19M; Doubao 3.92M #3. Baidu AI Assistant & iFinD MAU surged (secondary-market activity).
WEB duration: Kimi 1.5477M hours total; ERNIE 1.0750M; Doubao 0.9668M. Per-visit: Kling 11.11 min #1; median TOP30 ~3.57 min; design 5–10 min vs chat ~3 min.
APP downloads: 16 apps >1M downloads (+1 MoM); floor 340k. CapCut 37.12M; Doubao 16.05M; Meitu 10.59M. Quark +161.37%; Tencent Yuanbao +113.29%; Kimi +100.29%.
APP MAU / sessions: CapCut 175M MAU / 7.948B sessions; Meitu 101.44M / 2.177B; Doubao 48.39M / 1.551B. 28 apps >1M MAU; floor 800k (#30 Yuewen Dream Island companion).
03 · China outbound AI TOP30
WEB visits: image edit / video gen / image gen hot. Gauth 17.86M #1; Fotor 15.61M; CrushOn.AI 14.60M. Floor 3.0M (#30 PictureThis). Hailuo AI MoM visits +2,772.92% (11.45M); Pika +787.65% (9.84M, Pikaffects). Cici, Gauth, Talkie >15%.
WEB MAU: 27 products ≥1M MAU; Gauth 11.17M; Fotor 10.38M; Cutout.Pro 5.77M. Only 12 of TOP30 MAU up; Hailuo +1,406%; Pika +602%.
APP downloads: 11 apps >1M; floor 100k (#30 SeaArt). Gauth 13.33M (only outbound AIGC >10M downloads); InShot 7.75M; Beatly 5.79M. Zeemo +467.17%; Viggle +100.86%; Perfect365 / Monica / Gauth >50%.
APP MAU: InShot 54.61M; BeautyPlus 21.04M; Beat.ly 19.19M. 8 apps >10M MAU; 20 >1M.
APP revenue: 4 apps >$1M/mo. PictureThis $5.54M; Airbrush $2.71M; Meitu intl $2.05M. ARPU: Otter.ai $2.17 #1 (meeting transcription).
04 · Data notes (summary)
Mixed multi-source traffic + Unique Research labeling/classification. Cite: 【数据来源：非凡产研】 / Unique Research. For charts: Unique Research data + Unique Research chart. Not investment advice; expect estimation error.
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