Unique Research · Ranking / Monthly traffic · June 20, 2024 · Author (CN): Shen Liang
May 2024 AI product traffic across global, China-domestic, and Chinese go-global scopes — visits, unique visitors, duration, mobile-page share. Scope: browser visits on PC/mobile to AI product sites with >10k monthly visits. Global / Domestic / Go-global TOP50 = top 50 by visits in each universe. Boards/charts image-only — attach on ingest.
Core snapshot
- Scale AI products (visits >10k/mo): 1,771 → 1,749 (−1.2% MoM) — concentration up
- China-domestic scale products: 149 → 159
- Chinese go-global scale products: 59 → 71 (record)
- Global AIGC visits: 8.519B vs 7.850B (+8.9% MoM)
- Global visit duration: 1.028B hours vs 0.973B (+5.7% MoM)
- ChatGPT unique visitors: 296M
01 · Global AI products TOP50
Visits. 23 categories in the board; chatbots, emotional companions, and image gen were the most-visited niches. Top three unchanged: ChatGPT 2.499B visits (+38.3% from 1.807B — GPT-4o open to all users May 13); Bing 1.393B (down MoM); Canva 637M (from 586M, +8.70%). Three Chinese products in Global Top50: Kimi 23M highest, then Ernie Bot, then Metaso Search (秘塔) — first month in Global Top50. Fastest MoM growers among notables: ChatGPT +38.3%, Metaso +34.4%, SpicyChat.AI +26.3%.
Uniques. ChatGPT / Canva / Gemini / Shop grew; ChatGPT uniques +~79M. Domestic heads still in the low millions of uniques vs. global leaders.
Categories by visit share: personal chat & assistants 47.7%, search 22.03%, image & design 12.43%. Chat leaders: ChatGPT, Gemini, DeepL; China: Kimi 23M, Ernie 18M. Search: Bing 1.393B, then Perplexity, Shutterstock; China Metaso 14M, Tiangong AI Search 5M. Image: Canva 637M, Freepik 90M, Remove.bg 63M — still overseas-led.
Duration. ChatGPT total duration 283M hours (up); Bing 161M hours (down). Per-visit leaders: yodayo 23.09 min (from 20.66), JanitorAI 16.11 (2nd), SpicyChat.AI 15.42 (from 17.82).
Mobile share. LINER.AI 96.88%, Janitor 81.39%, Shop 80.39%; Metaso mobile 66.07% — far above Kimi/Ernie and nearly 2× Bing’s mobile share.
02 · China-domestic AI products TOP50
17 categories; hot niches: chatbots, image gen, translation, design, writing, AI search. Kimi 19.57M → 22.51M visits — first domestic AI app past 20M monthly visits (only two months after first crossing 10M). Ernie 17.81M, Metaso 13.56M. 24 products >1M visits; 6 >5M. Fastest MoM: ByteDance Agent Coze (扣子) +175.7%; Baichuan and Doubao both >+50%. May 22 Baichuan launched Baichuan 4 + assistant “Bai Xiaoying.”
Uniques: Ernie retook #1 with 3.61M uniques ahead of Kimi. Nine products >1M uniques (incl. Metaso, Youdao Translate, Doubao, Tongyi, Volcano Ark, Tiangong, Immersive Translate) — +2 vs prior month.
Category share: personal chat assistants 62.92%, search 14.88%, image & design 10.16%. Chat top five: Kimi, Ernie, Tongyi, Youdao Translate, Doubao. Search names: Metaso, Tiangong, Devv AI, 360 AI Search. Image: Gaoding Design, Bigjpg, Modao AI — similar visit tiers.
03 · Chinese go-global AI products TOP50
22 categories; hot: image edit/gen, video gen, chatbots. Visits: CrushOn.AI 16.77M (still #1, down MoM), yodayo 16.26M; four products >10M visits (also Fotor, Cutout Pro). 31 of Top50 up MoM, 19 down; fastest Shakker.AI +200.32% (img2img); Talkie (MiniMax) also >2×. Uniques leaders: Fotor, Cutout Pro, Gauth (ByteDance education — passed Media.io into top three); Media.io 4th; HIX AI 5th (~4.28M uniques each for #4/#5). Category share: image & design 40.4%, office tools 14.16% (HIX, Monica, Notta, Sider), A/V 13.73% (Media.io, OpusClip, HeyGen, Filmora, Pika).
04 · Data notes
Traffic from Similarweb, labeled/classified by Unique Research. Browser web only — excludes extensions, standalone apps, Discord, mini-programs, local open-source runs. Reference only; not investment advice. Credit: Data source: Unique Research (非凡产研).
Metrics: Visits = sessions (new after 30 min idle or midnight). Unique Visitors = distinct people in the month. Visit Duration = average session length (first→last action; expires at 30 min idle).
29 CN charts/boards; attach on ingest.
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