--- title: "Unique Research: March 2024 Global AIGC Industry Monthly — Traffic" author: "Unique Research" sourcePublication: "Unique Research (FFCAP English library)" originalPublishedAt: "2024-04-11T16:05:00+08:00" canonical: "https://ffcap.cn/en/research/20240411a05vg500" source: "https://ffcap.cn/en/research/20240411a05vg500" language: "en" cnSourceUrl: "https://view.inews.qq.com/a/20240411A05VG500" --- # Unique Research: March 2024 Global AIGC Industry Monthly — Traffic _Unique Research · Ranking / Monthly traffic · April 11, 2024 · Author (CN): Shen Liang_ March 2024 AI product traffic across global, China-domestic, and Chinese go-global scopes — visits, unique visitors, duration, and mobile-page share. Scope: browser visits on PC/mobile to AI product sites with **\>10k** monthly visits. Global / Domestic / Outbound TOP50 = top 50 by visits in each universe. Boards/charts are image-primary in the CN source — **24 charts attach on ingest**; this EN package keeps methodology, headline metrics, and board inventory without inventing table rows. ## Core snapshot - Global scale AI products (visits >10k/mo): **1,833** (−1.12% MoM) - China-domestic scale products: **152** (from 130 in Feb) - Chinese outbound scale products: **58** (from 42) - Global AIGC visits: **7.715B** vs 6.886B (+12.04% MoM) - Global total visit duration: **958M hours** vs 863M (+11.01% MoM) - ChatGPT unique visitors: **208M** ## 01 · Global AI products TOP50 **Visits.** Eighteen application categories appear on the board; chatbots, smart search, translation, and graphic design were the most-visited niches in March. Rank 1–3 unchanged: **ChatGPT 1.769B** visits (+8.75% MoM); **Bing 1.395B** (+11.08%); **Canva 568M** (+7.76%). Their shares of Global TOP50 traffic were **26.97% / 21.27% / 8.66%** — down 3.53 / 2.23 / 1.24 pp MoM, i.e. attention spreading beyond the head. Global TOP10 order largely stable vs February. New entrants to Global TOP50: **Baidu Translate, Suno, Ernie Bot (文心一言), yodayo, Kimi** — Baidu took two seats; three of five new names are China-domestic. Fastest MoM among notables: **Kimi.ai +317.43%** (Moonshot AI; chatbot with multi-format file + web parsing); **Suno +169.98%** (music gen from text prompts); **Claude +160.76%**. Chatbots took more than half of the top-five growth slots. **Uniques.** ChatGPT **208M** UV #1; Bing smart search **152M**; Canva **123M**; then Gemini **62M**, Intuit **56M**, Shop **53M** — top-six order largely unchanged MoM. **Duration.** ChatGPT total duration **240M hours** #1; Bing **160M hours**; Canva **95.56M hours**. DeepL **38.84M hours** (#6 on the duration board); Baidu Translate **4.88M hours**. Per-session leaders: **CrushOn.AI 19.28 min** (AI companion / NSFW niche); **yodayo 18.7 min** (anime image + character chat); **SpicyChat 16.92 min**. ChatGPT avg session **8.26 min**; Bing **7.00 min** — both high vs peer tools. **Mobile share.** Social / e-commerce / companion apps dominate mobile: LINER AI **97.08%**, Shop **80.64%**, CrushOn.AI **80.39%**, yodayo **77.72%**, SpicyChat.AI **72.23%**. Edu tools stickier on desktop: Course Hero **39.28%**, Quizlet (Q-Chat) **32.70%**. **Categories by visit share:** personal chat & assistants **44.3%** (chatbots alone **35.84%**); search **24.2%** (flat MoM); image & design **12.8%**; office tools **5.6%**. ## 02 · China-domestic AI products TOP50 **Visits.** Eighteen categories; hot niches: translation, chatbots, smart search, AI Infra, image. Top by visits: **Baidu Translate 57.66M**, **Ernie Bot 14.79M**, **Kimi.ai 12.19M**, then Meta AI Search (秘塔) **6.69M**. Fastest MoM: Meta Search **+512.59%**; Kimi **+317.43%**; Tonghuashun iWencai **+162.31%**; Ali Duiyou **+116.72%**; Haiyi AI **+110.90%**. **Uniques.** Order tracks visits: Baidu Translate **16.75M** UV #1; Ernie **3.26M**; Kimi **3.25M** — nearly tied with Ernie on users in March. Also past 1M UV: NetEase Youdao Translate, Meta Search, Volcano Ark (火山方舟), Alibaba Tongyi. **Duration.** Ex-translation: Kimi **700k hours** and Meta Search **640k hours** lead; Tonghuashun iWencai **370k**; Gaoding Design **310k**; MasterGo AI **310k**; Modao AI **210k**; Volcano Ark **220k**; liblib.ai **130k**. Per-session: **MasterGo AI 14.44 min** #1 among domestic; chatbots (Kimi, Zhipu Qingyan, Baidu Chat, Ernie) skew shorter / task-oriented. **Mobile.** Kuaijianji (快剪辑) **97.19%** mobile share #1; higher-traffic chat apps (Kimi, Ernie, Zhipu Qingyan) skew more PC. **Categories by visit share:** AI translation **44.98%**; chatbots **27.40%**; smart search **5.79%**; AI Infra **4.67%**; image **4.55%**. ## 03 · Chinese outbound AI products TOP50 **Visits.** Twenty-two categories; March heat concentrated in image/video gen-edit and emotional companions. Top: **CrushOn.AI 20.05M** visits; **Cutout Pro 15.73M**; **Fotor 14.93M** — both #2/#3 up MoM. Of Outbound TOP50, **35 up / 15 down** MoM. Fastest: **Dora AI +354.53%** (no-code AI website builder from text); also Airgram **+132.15%**, Talkie **+75.64%**, ChatMind **+57.89%**, Virbo **+55.94%**. **Uniques.** Fotor **9.66M** UV (+660k MoM); Cutout Pro and Media.io also up — demand for efficient image/video tooling still rising. **Duration.** CrushOn.AI **6.45M hours** #1; other high-duration names cluster in image/video edit. Per-session: CrushOn ~**20 min**; novel-gen Artflow and video-gen PixVerse both >**10 min**. **Mobile.** Meeting assistant Airgram mobile share **89.13%**. Outbound products’ mobile-share median **49.87%** vs domestic median **11.33%** — a wide gap consistent with global mobile-first use. **Categories by visit share:** image & design **41.69%**; A/V **16.33%**; games & entertainment **13.75%**; office tools **12.19%**. ## 04 · Data notes Traffic from **Similarweb**, labeled/classified by Unique Research (非凡产研). Browser web only — excludes extensions, standalone apps, Discord / third-party apps, mini-programs, and local open-source runs. Reference only; not investment advice. **Metrics:** Visits = sessions (new after 30 min idle or midnight). Unique Visitors = distinct people in the month. Visit Duration = average session length (first→last action; expires at 30 min idle). _24 CN charts/boards; attach on ingest. Editor (CN): Qiuping._ — END — --- Editorial English edition published on UniqueCapital: https://ffcap.cn/en/research/20240411a05vg500 On-site reading page: https://ffcap.cn/en/research/20240411a05vg500