Unique Research · Event · March 6, 2023 · Repost: DMAA Digital Marketing
China digital marketing growing >20% YoY (iResearch). Circle fragmentation, video-ized content, virtual marketing, omnichannel, private domain — best and hardest era. Thesis: (1) content + creativity; (2) consumer-centric digital behavior tracking; (3) platform-based full digital-management chain.
DMAA × Today’s Advertising open call for 2023 Brand Digital-Marketing Growth Map — brand building / communication / growth angles to match brands with services. Categories: market research, agency, brand consulting, full-service, metaverse, digital tech, media platforms, internet service platforms…
Who: vendors with digital marketing/ops solutions along brand build→comms→growth. Window: Nov 17 – Mar 20. Publish: Apr 7, 2023 at 6th DMAA International Digital Marketing Summit (Guangzhou) + full media matrix. Free to submit; confidential. DMAA / Today’s Advertising final interpretation.
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