Unique Research · Insight / Awards · September 19, 2022
4th Unique Awards (非凡奖 since 2019) case collection opens amid tight capital: H1’22 MarTech funding ¥8.54B (−37% YoY); Q2 ¥2.78B (−40% QoQ); 76 listed names cap ¥328.6B (−26% vs end-’21). Thesis: hug the chain — vendors cut costs, find partners, and help clients win. Go-global: TikTok 3B+ downloads / 1B+ MAU; TTS live GMV across 7 markets ~$300M in Aug’22 alone — “Copy from China” / Born Global.
Case taxonomy by journey (pre/during/post) × tech vs service; new standing go-global digital-commerce track. Sample awards: best medical SCRM, B2B ABM, retail CDP, apparel CEM, mother-baby Douyin ecom service, beauty livestream, auto Douyin media, F&B Xiaohongshu, apparel overseas influencer, trade Google ads… Keep the invitation energy; submit via CN source / UniqueBloom on ingest.
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